Becoming Creative

  1. Choose creativity.
  2. Think like a traveller.
  3. Engage relaxed attention.
  4. Empathise with your end user.
  5. Do observations in the field.
  6. Ask questions starting with ‘why’.
  7. Reframe challenges.
  8. Build a creative support network.


  • The above points come from a slide created by David L. Gould.

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