In this week’s readings, there was an article on branding by Dan Schawbel. After reading through it for the first time, despite having about a 100 questions, I kind of liked the gist of branding. I can see how it could help in separating one from the rest when applying for a job. And, moreover, I can see how it could, depending on the quality of the brand, help in attracting job offers – what I mean to say is, I can see how branding could elevate one’s online presence which may, in turn, result in companies or schools making job offers.
But, I kind of feel branding is meant for consultants and presenters – people with jobs that depend on presence and reputation. Not for people like me.
I’m a teacher. My job doesn’t depend on my online presence. I’m not saying that I don’t need an online presence, in fact, I think it’s vital that teachers nowadays have one. But, what I’m trying to say is, I don’t see the point. How is branding going to make me a better teacher? How is branding going to help my students?
As always, your thoughts and comments are more than welcome.
Volta: Coffee/Commodity/Art by DaseinDesign. Found on Flickr. Creative Commons Licensed.